Marketing Tips for Realtors Who Want to Stand Out Online

In the competitive world of real estate, effective marketing is crucial for success. For realtors looking to stand out and attract more clients, a strategic approach to marketing can make all the difference. This Redfin real estate article explores key marketing tips for realtors to help realtors enhance their visibility and engage potential buyers and sellers while they sell a home in Evanston or Cincinnati. 

Marketing tips for realtors: Building a strong online presence

A strong online presence is the cornerstone of modern real estate marketing. It’s where most prospective clients begin their home search and agent vetting process.

• Create a compelling digital footprint: Your digital footprint extends beyond a basic website. These sites are easy to share on social media and through QR codes, providing a professional and memorable brand for yourself.
• Leverage social media effectively: Social media platforms are invaluable tools for realtors. Utilize platforms like Instagram Reels, TikTok, and Facebook Live for engaging, bite-sized content that highlights property features. Paid ads can target specific demographics, ensuring your listings reach the most relevant audience. Don’t shy away from sharing behind-the-scenes content, such as staging time-lapses or renovation highlights, to build authenticity and transparency with potential buyers. Consistency in posting is key to staying top-of-mind.
• Explore alternative online platforms: While mainstream social media is essential, don’t overlook other platforms. Local Facebook buy-and-sell groups, Facebook Marketplace, and Craigslist can extend your reach to tens of thousands of members. Regularly refreshing posts with clear headlines and professional photography can generate inquiries you might otherwise miss.
• Use Redfin Agent Tools: This Redfin platform gives our agents a self-service toolkit to quickly create custom, branded materials — from “Just Listed” postcards to animated social media posts — while integrated into one dashboard so they can launch campaigns in minutes. It’s designed to free Redfin agents from graphic design bottlenecks, amplify their visibility with professional assets, and help them attract and convert more clients with less effort.

Showcasing properties creatively

Beyond simply listing a property, an innovative presentation can capture attention and create a lasting impression.

• Embrace visual storytelling: Professional photography is non-negotiable; homes with high-quality images tend to sell quicker and for more money. Consider aerial photography and 3D walkthroughs, which are increasingly popular with online buyers. Virtual tours allow potential buyers to search 24/7, cutting down on showings to only serious inquiries.
• Enhance curb appeal and screen appeal: First impressions matter, both in person and online. Simple exterior updates like fresh mulch or a seasonal wreath can make a home stand out. For online listings, prioritize “screen appeal” with quality photos, natural light, and 3D tours that highlight a home’s best features.
• Stage for success: Staging helps potential buyers emotionally connect with a home. Declutter and depersonalize spaces to create a neutral canvas, allowing buyers to envision themselves living there. Arrange furniture to highlight room layouts and functionality, and add finishing touches like fresh flowers to create an inviting atmosphere.

Building community and connections

Successful real estate marketing extends beyond individual listings to building a strong community presence and fostering connections.

• Engage with local content: Create content that showcases not just the house, but also the neighborhood. Share social media posts or short videos about local events, nearby attractions, or historic landmarks to help buyers envision their lifestyle in the area.
• Host memorable open houses: Transform traditional open houses into engaging events. Consider themed open houses, like a backyard barbecue with live music or a fall harvest event. These creative spins encourage word-of-mouth buzz, prompting attendees to share photos online and tell friends about their experience, organically extending your marketing reach.
• Partner with local influencers: Collaborate with neighborhood bloggers, small Instagram personalities, or lifestyle content creators to reach a wider, engaged audience.

Strategic pricing and incentives

Beyond presentation, smart pricing and thoughtful incentives can significantly impact a property’s appeal and sale speed.

• Price strategically: Setting the right price is crucial for attracting buyers and securing strong offers. While online tools offer estimates, a real estate agent’s comparative market analysis (CMA) provides a competitive price based on local trends and similar sales. Overpricing can cause a home to sit on the market, leading buyers to question its value.
• Offer buyer incentives: In certain markets, offering incentives can make your listings more appealing. Consider covering closing costs, including a home warranty, or offering flexible move-in dates. These perks can help your home stand out and potentially lead to a faster sale.

Marketing for realtor success

By implementing these marketing tips, realtors can increase their visibility, create stronger connections with clients, and achieve greater success in today’s ever-evolving real estate market. These strategies, ranging from leveraging social media to hosting engaging open houses, provide an approach to building a robust personal brand and a thriving business. Consistent application of these marketing tips for realtors will lead to increased leads, closed deals, and long-term client loyalty.

Frequently asked questions

How important is professional photography in real estate marketing? 

Professional photography is extremely important. Homes listed with high-quality, professional images are known to sell quickly and for more money. It’s often the first impression buyers have of a property online.

What are some effective social media strategies for realtors? 

Utilize engaging formats like Instagram Reels and TikTok videos, and consider paid ads to target specific demographics. Sharing behind-the-scenes content and consistently posting are also effective strategies.

Why should realtors focus on community content? 

Creating content that showcases the neighborhood helps potential buyers envision their lifestyle in the area, building a stronger emotional connection to the property and its surroundings.

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